par Zhang, Yi-Cheng (1956-...)
Oxford University Press
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Disponible - 339.6 ZHA
Niveau 3 - Economie
Matchmakers and markets : the revolutionary role of information in the economy
Résumé
To understand the bewildering complexities of consumer markets and financial markets, you'll need to look beyond traditional textbooks. This book aims to better understanding of current markets through studying the implications of living in an information age. It examines the impacts that information has on how markets function, and presents a novel market theory in which information takes centre stage when analyzing how the economy functions and evolves. It depicts markets with three categories of actors (consumers, businesses, and information intermediaries), and predicts the growing importance of the role of information intermediaries, or 'matchmakers', as facilitators of transactions between consumers and businesses.
- Éditeur(s)
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Date
- 2020
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Langues
- Anglais
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Description matérielle
- 1 vol. (XVI-195 p.) ; 22 cm
- Autre(s) édition(s)
- Sujet(s)
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ISBN
- 978-0-19-884098-5
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Indice
- 339.6 Secteur tertiaire (services, communication, culture)
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Origine de la notice:
- Abes ;
- ABES
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Disponible - 339.6 ZHA
Niveau 3 - Economie
