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La médiathèque musicale de Paris
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par Zhang, Yi-Cheng (1956-...)
Oxford University Press
2020 -
-
Disponible - 339.6 ZHA
Niveau 3 - Economie
Résumé : To understand the bewildering complexities of consumer markets and financial markets, you'll need to look beyond traditional textbooks. This book aims to better understanding of current markets through studying the implications of living in an information age. It examines the impacts that information has on how markets function, and presents a novel market theory in which information takes centre stage when analyzing how the economy functions and evolves. It depicts markets with three categories of actors (consumers, businesses, and information intermediaries), and predicts the growing importance of the role of information intermediaries, or 'matchmakers', as facilitators of transactions between consumers and businesses.
